DigitalOptometrics

Social Media Specialist Jobs at DigitalOptometrics

Social Media Specialist Jobs at DigitalOptometrics

Sample Social Media Specialist Job Description

Social Media Specialist

Social Media Specialist

DigitalOptometrics, a rapidly growing national company in the telehealth field, is seeking a self-starter driven Social Media Specialist to secure, create and publish content on all social media platforms to grow an audience and extend awareness of our brand name.

Responsibilities

  • Develop, implement and manage our social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Create, maintain and optimize company pages within each platform to increase the visibility of company's social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create and implement social media marketing plan and editorial calendar
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Communicate with industry professionals and influencers via social media to create a strong network

Requirements and skills

  • 2+ years of experience as a Social Media Specialist or similar role in digital marketing
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and other social media best practices
  • Creative, critical thinker and problem-solving skills
  • Team player
  • Bachelor's degree in Marketing or related field

Other Terms:

  • Work from your home office or our Lake Success, NY or Cincinnati, OH offices
  • Benefits include participation in health insurance, 401K and year end discretionary bonus.

DigitalOptometrics Contact Info - Miriam Erben, Recruiter - merben@digitaloptometrics

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